Right here at SPI, we speak quite a bit about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiratory proof of the facility of area of interest advertising! Victoria has generated a gentle six-figure earnings and an enormous YouTube following within the area of interest area of medical coding, primarily by way of her YouTube channel.
Does it get far more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s operating on her personal phrases.
Massive Success in an Uncommon Area of interest: Medical Coding
When you concentrate on potential facet hustles, medical coding in all probability doesn’t come instantly to thoughts.
It includes taking affected person analysis, procedures, companies and medical gear information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “convey this completely different spin” to medical coding subjects and pep up what is likely to be a snoozefest in lesser fingers.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a facet hustle.
Throughout lockdown, Victoria grew to become a chat-box common on Pat’s each day “Revenue Stream” YouTube sequence, absorbing suggestions and methods for educating, lighting, reside streaming, and rising a web based enterprise by way of area of interest advertising.
“The Revenue Stream” supplied Victoria with a fantastic alternative to give attention to leveling up Contempo Coding.
She arrange a correct dwelling workplace and gear and began researching the right way to construct and have interaction an viewers on YouTube and benefit from instruments like key phrase optimization.
Reside streams grew to become a robust approach for Victoria to show ideas, share her display screen, and have interaction together with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally discovered to lean into the “enjoyable facet” of her persona in her movies—which, alongside together with her experience and credibility, helped her channel shortly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes satisfaction of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel supplies a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she now not licenses their materials), it saved her from growing a complete curriculum from scratch.
On her web site, Victoria gives her personal specialty certification programs and persevering with education schemes to assist of us advance their medical coding careers.
She’s additionally branched out into online marketing by partnering with an schooling firm that provides a proper program for folks trying to get began in medical coding.
A Choice Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is frequently juggling concepts and alternatives for brand spanking new books, programs, channels, reside streams, and extra area of interest advertising methods. Because of this, she’s discovered that it’s simple to change into overwhelmed.
She briefly provided on-line teaching, however it began getting in the best way of her content material creation.
Finally, she realized she wanted a solution to consider potential alternatives and decide the very best ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time would it not require?
- How a lot income might it doubtlessly generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new method has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her facet hustle. She is aware of she doesn’t wish to handle a staff and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make a degree, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means found out the right way to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and operating the family. Because of this, Victoria can keep her circulate as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates you can construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embrace:
- Inject your persona and discover inventive methods to have interaction your viewers round your matter
- Do key phrase analysis and optimize your content material
- Discover completely different content material mediums like video programs, reside streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and inventive power
- Faucet into your networks to search out freelance assist
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding might sound dry, her means to energise the topic and construct a rabid following proves there’s an viewers for nearly any matter if it’s packaged the suitable approach.
You may say she’s cracked the code. 😉
