Malaysia’s electrical car (EV) gross sales league has a newcomer in Proton, which began deliveries of its eMas 7 (stylised as e.MAS 7) final month. Launched on December 16, the model’s first EV began flowing out to early chicken clients this yr as most would like ‘2025’ on their geran.
As such, the eMas 7 topped the EV chart in January 2025 with 421 items registered, properly forward of the BYD Sealion 7 (151 items), M6 (136) and Atto 3 (104). Nevertheless, that fast begin (which is predicted for such a high-profile newcomer) isn’t fairly sufficient to push Proton to the highest of the EV gross sales league by model – it’s second behind BYD’s 505 items, because the Chinese language big has 5 EVs (the above-mentioned three plus Seal and Dolphin) in its native vary.
It’ll be attention-grabbing to see the gross sales battle between one-model-brand Proton and BYD’s vary this yr. As of late final month, order books for the eMas 7 had near 4,000 items. “Our goal is to ship 1,000 items by the top of February, with an additional ramp-up in March to fulfill the robust demand,” Professional-Web chief branding officer Salawati Mohd Yusoff informed us, including that the 1k-unit mark is often when a brand new automotive begins to be ‘seen on the highway’.
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Third is BMW with 230 items, which could be very spectacular if you see that chief German rival Mercedes-Benz solely offered 35 items final month. That’s what BMW-owned MINI is doing (34). Elswhere, fourth positioned Zeekr (101) is one other model with a ‘new mannequin bounce’ – the Geely-owned model’s 009 luxurious MPV and X crossover have been launched in December.
Bermaz’s Xpeng began the yr robust with 81 items registered in January. To this point, the distinctive G6 SUV is the model’s sole mannequin, however we would see the X9 luxurious MPV in showrooms quickly.
The remainder of the highest 10 has MG in sixth (53), GWM in seventh (43), Porsche in eighth (38) and Mercedes-Benz in tenth. Tesla is all the way in which down in 14th with 13 items registered. We’re fairly positive this isn’t as a result of Elon Musk damaging impact seen in Europe and Australia (the Tesla boss and world’s richest man is US president Donald Trump’s right-hand man of types), and a few may be ready for the Mannequin Y Juniper that will probably be right here in April.
Nonetheless early days, 11 video games to go.
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