There’s life within the previous lady, but.
Legendary British carmaker Jaguar has been attracting a number of consideration as of late, and till this week, none of it had a lot to do with vehicles.
The builder of the fabled E-Sort sports activities automotive has fallen on exhausting occasions, and its product lineup has been lowered to a single, slow-selling crossover. Jaguar has promised to make a daring return to the luxury-car market, this time with a portfolio of electrical autos positioned in worth and status properly above marque’s conventional mainstream-luxury area of interest.
Sort 00 Idea
However till now, we’ve got seen little to counsel that any actual product was within the offing. As a substitute, Jaguar current shared each a group of video shorts that includes oddly clad style fashions, and revisions to the maker’s conventional typeface and emblem. Whereas definitely fascinating, the brand new look did extra to confuse issues than counsel that significant information was imminent.
All that simply modified, kind of, with the carmaker sharing concept-car photos that look, frankly, too incomplete to foreshadow a lot. However, you resolve for your self.
The maker stated it was “…introducing an unmistakable, surprising and dramatic bodily manifestation of Jaguar, because the model continues its transformation,” in an announcement launched after the idea was revealed at Miami Artwork Week.
To those eyes, the idea appears to be like a little bit like a cross between a Bentley Continental and the Cadillac Sixteen Idea from earlier this century. And whereas the silhouette is arguably daring, it isn’t particularly fascinating. However you be the choose.
CG Says:
Jaguar’s current social-media exercise has earned the maker oodles of free consideration, and the Sort OO Idea proves there’s some life within the previous lady, but. Nonetheless, we don’t see a lot right here that means that model is on the comeback. Hopefully there’s extra to the story.
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Jaguar Sort 00 Idea Photos
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