Netflix is going through competitors from Prime Video and I do not simply imply when it comes to subscriber numbers. The previous stays the undisputed winner of the streaming wars, with greater than 300 million subscribers, regardless of the corporate’s insistence on infinite value hikes. Severely, Netflix has turn out to be manner too costly for a service that also hasn’t apologized for Kevin Hart’s “Carry.” Prime Video is the closest to difficult Netflix’s reign, with 200 million subscribers of its personal, however even then it is acquired an extended method to go earlier than it catches its competitor.
Now, it appears Jeff Bezos’ streaming platform is difficult Netflix in one other manner: with immediately forgettable streaming films. In the event you’re nonetheless unsure as to what such a factor is, 2025 ought to have already clarified issues for you with movies like Cameron Diaz’s “Again in Motion,” which dominated the Netflix charts in January regardless of being horribly reviewed. It isn’t that each one these movies are dangerous. The truth is, some may even be mildly entertaining. As an alternative, it is that even earlier than watching, you by some means know you will have near no recollection of the film after the tip credit roll. It is a expertise of a form, to pump out movies that slide simply out and in of our consciousness with out leaving any kind of lasting impression, and one which Prime Video is getting fairly good at.
Take “Shotgun Marriage ceremony” for instance. This 44-percenter on Rotten Tomatoes initially hit Prime Video again in January 2023, and by some means proved to be an honest hit for Amazon’s streaming service, serving to the platform to its largest month-to-month utilization improve in keeping with Nielsen. Then, “Shotgun Marriage ceremony” disappeared beneath the inexorable tide of “content material,” by no means to be seen once more, or remembered by anybody. That’s, till it began climbing the Prime Video charts once more two years later.
Shotgun Marriage ceremony makes a return to the Prime Video charts
Amazon Studios
What’s “Shotgun Marriage ceremony?” It is a romantic motion comedy with Jennifer Lopez and Josh Duhamel, who star as a pair gearing up for his or her vacation spot wedding ceremony solely to have their visitors taken captive by pirates. I assume? Jennifer Coolidge co-stars and Lenny Kravitz is in it, too. For no matter cause, “Shotgun Marriage ceremony” — which /Movie reviewed as a film with a novel setup and mediocre execution — is renewing its nuptials with the Prime Video crowd, re-emerging from the margins of streaming historical past to reclaim a spot on the most-watched movie charts.
In accordance with FlixPatrol, a website that tracks viewing numbers throughout streaming platforms, “Shotgun Marriage ceremony” returned to the Prime Video movie charts within the U.S. on February 1, 2025, hitting quantity 4. It then remained there for 3 complete days earlier than dropping to quantity six on February 4, then hitting seventh place the day after. On the time of writing the movie has managed to retake the sixth spot, and it additionally briefly charted in Haiti on February 4. It is all only a bit complicated actually.
Why have Prime Video viewers unearthed “Shotgun Marriage ceremony?” It is likely to be so simple as the corporate guessing that everybody forgot it existed and selling it as one thing new within the prime spot house display. Maybe individuals actually did love this film and are revisiting it forward of Valentine’s Day. Or possibly Prime Video was relying on individuals remembering the movie and provided it up as a romantic Valentine’s possibility as if to say, “Hey, bear in mind this factor we churned out? It wasn’t that dangerous, proper? C’mon, no less than it is not Kevin Hart’s ‘Carry’.” Regardless of the case, Netflix ought to in all probability crank up the juice on no matter algorithm is pumping out stuff like “Again in Motion,” lest they see their closest rival higher them at this complete streaming film sport.