The G2 Provides overview marketing campaign is an initiative that permits customers to help charitable causes by leaving product opinions. By way of G2 Provides, opinions not solely profit software program consumers all over the place by offering priceless suggestions on merchandise, however in addition they contribute to a significant trigger.
With Giving Tuesday developing within the U.S., we wished to take a second to mirror on this initiative, which is essential to us.
How G2 Provides connects distributors with charitable organizations
Getting opinions on G2 may be difficult, so incentivizing suggestions is important. Whereas present playing cards attraction to some, others could want an choice that aligns with their values.
With G2 Provides, reviewers can select a $10 donation to a associate charity for qualifying opinions, permitting them to contribute to causes they care about. This program boosts engagement and in addition strengthens group influence, giving reviewers a significant alternative. Right here’s a have a look at what we’ve achieved thus far.
$1,100,000+
raised since 2017
250+
organizations donated to since 2017
G2 Provides associate organizations
In some instances, reviewers could decide to donate to their charity or non-profit of alternative. Nevertheless, we attempt to encourage donations to a smaller pool of organizations. Extra funding of their arms can go so much additional than small donations to all kinds of organizations.
Starting in Could 2021, G2 Provides started our partnership with 11 completely different organizations throughout North America, Europe, and Asia. Every of those pillar companions was fastidiously chosen primarily based on their repute, the communities they signify, and the themes G2 proudly helps. You’ll find extra info on our G2 Provides homepage.
Testimonials
Not solely does G2 increase cash via opinions, however staff additionally volunteer their time to help these significant organizations. A gaggle of G2 staff primarily based in Bangalore, India, visited the Navachethana Belief, a non-profit group devoted to supporting youngsters with divergent skills.
“Spending time with these youngsters strengthened my perception within the energy of group help and the way every of us generally is a champion in our personal means. All of us have a task to play in creating an inclusive soceity the place everybody can thrive.”
Shreyans Dugar
Head of India, G2
One other group G2 helps is the American Most cancers Society. Emily Lipinsky, the Vice President of Illinois Improvement, speaks to the significance of employee-driven philanthropy. She discusses the way it allows the American Most cancers Society to fund groundbreaking analysis, present essential affected person companies, and lift consciousness about prevention.
“Worker help performs a vital function within the struggle towards most cancers. Each contribution brings us one step nearer to ending most cancers as we all know it, for everybody. Collectively, we will make an enduring influence.”
Emily Lipinsky
Vice President, Illinois Improvement, American Most cancers Society
Wanting again on 2023
With a way of what G2 Provides stands for and its mission, let’s get to it and see simply what we achieved between February and October 2023.
$80,000+
in donations
50+
new charities supported
8,000+
software program opinions submitted by way of G2 Provides
First half of 2024
Let’s evaluate that to only the primary 6 months (February via August) of our 2024 fiscal yr.
$30,000+
in donations
20+
new charities supported
3,000+
software program opinions submitted by way of G2 Provides
That is super progress, however this information solely tells a part of the story.
Future targets
Whereas our 2024 H1 donations elevated greater than twice that of 2023’s H1, our intention is to extend our influence by at the least 10% yr over yr.
One thrilling means G2 collects donations is by internet hosting overview cubicles at trade occasions. To date in 2024, these overview cubicles alone have raised $55,110. By comparability, in 2023, they raised $35,290. We’re excited to see how overview cubicles proceed to help the G2 Provides initiative sooner or later.
Altering the world one step at a time
We sit up for seeing what we will accomplish with G2 Provides this yr. Together with your assist, we need to finish 2024 as our most profitable yr but and contribute in the direction of significant change. We’re assured that G2 Provides will come to signify one thing really particular within the years to return.
Need to associate with G2 Provides and generate extra opinions to your model? Be taught extra about how the world’s largest software program distributors succeed with G2-managed overview era campaigns.
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