Subway has introduced the launch of its Contemporary Ahead 2.0 restaurant design, a revamped international picture set to roll out in 2025. The brand new design builds on the unique Contemporary Ahead idea launched in 2017, aiming to boost the eating expertise, improve operational effectivity, and help franchisee profitability.
Contemporary Ahead 2.0 incorporates up to date design components akin to daring wall graphics, localized messaging, upgraded lighting, and hotter wooden tones. These adjustments intention to create a extra inviting ambiance whereas reflecting the model’s character. Subway has additionally built-in options to help its rising digital gross sales channels, together with self-serve kiosks, order-ready screens, and kitchen show techniques.
Mike Kehoe, World Chief Growth Officer of Subway, emphasised the strategic significance of the redesign.
“Contemporary Ahead 2.0 is an thrilling evolution of the design, making certain we proceed to future proof our enterprise and ship on our model guarantees of expertise and comfort for each our visitors and franchisees,” he stated in a press release from the corporate.
Since its debut, the unique Contemporary Ahead design has been carried out in over 20,000 areas worldwide. Subway credit the initiative with resetting model perceptions, boosting gross sales, and energizing franchise groups. Contemporary Ahead 2.0 seeks to construct on this success by integrating components that align with fashionable client expectations and technological developments.
Subway reported constructive reception from testing the up to date design throughout a number of areas. Company indicated a better chance to dine in and return to Subway eating places after experiencing the brand new idea. Franchisees and group members additionally expressed enthusiasm for the streamlined operations enabled by the design’s digital options.
Contemporary Ahead 2.0 represents a big step in Subway’s digital transformation journey. The inclusion of kiosks and order-ready screens not solely enhances comfort for purchasers but additionally simplifies workflows for restaurant workers. These improvements intention to fulfill the rising demand for digital and contactless ordering whereas bettering operational effectivity.
“Every restaurant design has represented a big milestone for Subway, main us to the place we’re at the moment,” Kehoe said. “Contemporary Ahead 2.0 stands out as a design with the potential to make the best influence on our visitors and franchisees because it brings our advertising and marketing, culinary and digital efforts to the forefront.”
The brand new design will likely be launched step by step, with early adoption in markets such because the U.S., UK, Germany, France, Saudi Arabia, Panama, and Australia.
Picture: Subway
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