Tesla couldn’t get well within the last month of 2024 to reverse a year-long gross sales decline, ending the 12 months with lower than 40,000 deliveries to Australian clients.
In line with knowledge revealed by the Electrical Automobile Council (EVC), Tesla delivered 3593 automobiles to Australian clients in December, representing a 63.9 per cent enhance on the identical month a 12 months prior.
It was a uncommon win for the electrical automobile (EV) specialist, which recorded a decline in deliveries throughout 9 of the 12 months’s 12 months.
By the tip of the 12 months, Tesla delivered 38,347 automobiles in Australia, a 16.9 per cent drop on its 2023 determine, the place the model skilled enormous progress within the native market.
| Month | Tesla deliveries | YoY distinction |
|---|---|---|
| January | 1107 | -66.6% |
| February | 5665 | +61.1% |
| March | 6017 | +68.2% |
| April | 2077 | -43.5% |
| Could | 3567 | -20.3% |
| June | 4683 | -33.3% |
| July | 2592 | -12.9% |
| August | 2393 | -30.5% |
| September | 2649 | -48.8% |
| October | 1464 | -26.4% |
| November | 2540 | -35.5% |
| December | 3593 | +63.9% |
| Complete | 38,347 | -16.9% |
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The decline was largely pushed by the Tesla Mannequin Y, historically the model’s quantity vendor. After experiencing excessive demand in 2023 – which led to it being Australia’s hottest automobile amongst personal patrons – deliveries of the Mannequin Y fell by 26.1 per cent in 2024 to 21,253 examples.
In the meantime, the Mannequin 3 sedan’s gross sales dropped by simply 1.5 per cent to 17,094 examples, nevertheless it acquired a complete replace on the finish of 2023.
Earlier this 12 months, Tesla closely discounted each the Mannequin Y and Mannequin 3 in Australia by hundreds of {dollars}, nevertheless it seems this didn’t spur on gross sales of the 2 automobiles to succeed in earlier heights.
An replace to the Mannequin Y – codenamed Juniper – is predicted in 2025, although it stays to be seen whether or not it’ll carry a gross sales enhance or merely soften the blow.
The lower in deliveries isn’t unique to Australia, with Tesla reporting earlier this morning that it had bought 1.1 per cent fewer automobiles globally in 2024 in comparison with 2023.
In complete, it delivered 1,789,226 EVs worldwide final 12 months, down on the report determine of 1,808,581 12 months prior, and representing the primary time within the model’s historical past its annual determine has declined.
It additionally narrowly averted being overtaken within the EV gross sales race by BYD, which delivered 1,764,992 battery-only automobiles globally.
Whereas Australia’s full 2024 gross sales are to be introduced on January 6, Tesla is predicted to stay on high within the EV market.
MORE: Tesla narrowly beats BYD to world EV gross sales title regardless of first-ever annual decline