- Southern California consumers would possibly rise up to 70% off hydrogen fuel-cell Mirai
- Bay Space prospects can get reductions too
- Gross sales have slowed, and the value of hydrogen has soared
When you dwell in Southern California, you should purchase a brand new Toyota for about the price of the most cost effective subcompact automotive—with $15,000 of free gasoline.
That automotive is the 2024 Toyota Mirai hydrogen fuel-cell sedan. CarsDirect stories that Toyota is providing reductions of as much as 70% off the bottom XLE grade, which is often priced at $51,285 (together with vacation spot). That brings the value all the way down to $17,005 with vacation spot, or inside a number of hundred {dollars} of a gasoline Nissan Versa sedan. The Mirai Restricted, which usually retails for $68,210 after vacation spot, now prices simply $25,210 with this low cost.
Like different fuel-cell vehicles, the Mirai is barely obtainable in California as a result of different states lack ample fueling infrastructure. However these offers solely apply to residents within the southern portion of the state. Reductions in Northern California are decrease, however nonetheless important—at $25,000 off the XLE and $33,000 off the Restricted. Toyota can be, for now, providing lease incentives of as much as $7,500.
2024 Toyota Mirai
Mirai prospects additionally get $15,000 of free gasoline over as much as six years, a perk Toyota was already providing. In XLE trim, the Mirai returns 72 miles per kilogram of hydrogen, in response to the automaker, so this credit score nonetheless quantities to greater than 30,000 free miles even on the peak value of $34.55/kg California skilled final October.
That was solely the newest in a line of provide disruptions affecting consumer-level fuel-cell automobiles lately—as an infrastructure for industrial vans and business builds out. An unreliable hydrogen provide has seemingly contributed to sluggish gross sales of the Mirai. Toyota stories that within the U.S. it delivered simply 499 of the fuel-cell sedans in 2024, down from 2,737 in 2023.

2024 Toyota Mirai
The Mirai is not a foul automotive. Whereas the primary technology felt akin to a Prius, the present technology looks like a luxurious automotive, with trip high quality, dealing with, and low noise, vibration, and harshness ranges corresponding to the gasoline and hydrid sedans from Toyota’s upmarket Lexus model.
Whereas Toyota claims the current-generation Mirai successfully cleans the air as you drive—what the automaker calls “minus emissions”—hydrogen must be cleanly produced and available for that to occur. Research earlier this decade steered that hydrogen would turn out to be greener and even cost-competitive with gasoline by the top of the last decade. However the value of hydrogen has as an alternative soared.